One of the most outstanding entrepreneurs of the hospitality industry in Latin America and a cultural promoter with a trajectory of 25 years, César has put together one of the most remarkable art collections in the world. He promotes various publications, residences and cultural projects; he is also focused on the rescue and restoration of emblematic architectural landmarks in Mexico. He is inspired by sustainability and works for it. César has been president and vice president of leading Mexican organizations such CANIRAC, AMR, AMF, ANSCOR, etc. as well as member of the Board of TATE (London), New Museum (New York), MoMA (New York), Museum of Modern Art (CDMX), Museo Tamayo (CDMX) and Carrillo Gil (CDMX).